Case Study

Commerce Management eXperience (CMX)

My Role
Design Leader
Timeline
2024 - Present

The CMX Overview

A simplified end-to-end commerce management experience that achieves successful business outcomes and customer experiences across all product types, offers, content, price, routes-to-market, and business models. ​Prioritizing, designing, creating and maintaining new experiences will be efficient, value-oriented and human-centered.

  • Designing, developing and delivering new capabilities and experiences on Dell channels takes too long and costs too much.​
  • Simplified end-to-end commerce management experience to achieve business outcomes, and customer experiences across all product types, routes-to-market, and business models.
  • Prioritizing, designing, creating and maintaining new experiences.
  • Efficient, unified team member experiences based on user roles and permissions.
  • Industry-standard, sustainable technology platforms that can be leveraged by team members & customers to execute lean, reusable solutions & anticipate rapid changes.
  • Adoption of digital twins as persona in processes

What is CMX?

Commerce Management Experience is tasked with providing a simplified End-to-End commerce management experience by empowering cross-functional people, processes and systems to make decisive progress by optimizing the process of prioritizing, designing, creating, & maintaining capabilities and experiences

POD Vision

Designing, developing, and delivering new commerce capabilities and experiences takes too long and costs too much. The Commerce Management Experience pod was created with the vision to:

Reduce the cost and increase the speed of DTX transformation
Enable data and content structure to provide business capabilities better than industry standard
Execute lean, reusable solutions and anticipate rapid changes

Current challenges

1.     Product data optimized for supply chain

2.     Multiple pricing teams working within complex ecosystem to preserve offline margin vs. online demand and CX

3.     Supply chain and inventory optimized for manufacturing

4.     Distribute ownership of online content and management

5.     No standardized template for offer creation

6.     Limited automation creating manual effort

Design Tenets

"We try to solve to problem by rushing through the design process so that enough time is left at the end to uncover errors made because we rushed through the design process"

- Glenford Myers

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